Especially in capital goods sales, a buying center usually represents the purchasing side of the respective customer. The various people involved in the purchase process make negotiating a challenge for the seller.
The SELLSATION Buying Center offers the possibility of assigning freely definable roles to the various actors on the customer side.
In this way, everyone involved in the purchase decision can be recorded and optimally looked after according to their role. Both customer and sales project roles can be defined and assigned.
In the SELLSATION Buying Center, not only people from the actual customer, but also actors from other companies or external contacts (e.g. consultants) can be mapped.