Buying Center Hero

Buying Center

Perfect overview of all people who make a purchase decision and their roles!

Especially in capital goods sales, a buying center usually represents the purchasing side of the respective customer. The SELLSATION Buying Center helps you manage all decision-makers efficiently.

The SELLSATION Buying Center offers the possibility of assigning freely definable roles to the various actors on the customer side.

Especially in capital goods sales, a buying center usually represents the purchasing side of the respective customer. The various people involved in the purchase process make negotiating a challenge for the seller. Everyone involved in the purchase decision can be recorded and optimally looked after according to their role.

  • Freely definable roles can be assigned to all actors on the customer side to track their involvement.
  • Not only people from the actual customer, but also actors from other companies or external contacts (e.g. consultants) can be mapped.
  • Both customer roles and sales project roles can be defined and assigned for comprehensive tracking.
  • External consultants who influence the purchase decision process can be included seamlessly.
  • Record everyone involved in the purchase decision and look after them optimally according to their role.
Screenshot vom Buying Center – Rollenübersicht
Screenshot vom Buying Center – Detailansicht

Freely Definable Roles

Assign custom roles to all actors on the customer side to track their involvement in the purchase decision process.

The SELLSATION Buying Center allows you to create and manage roles tailored to your specific sales scenarios.

Multiple Companies

Map not only people from the actual customer, but also actors from other companies or external contacts such as consultants.

In complex B2B sales, decisions often involve multiple organizations. SELLSATION lets you capture the full picture across company boundaries.

Optimal Support

Record everyone involved in the purchase decision and look after them optimally according to their role.

With clear role assignments and a structured overview, your sales team can tailor communication and approach to each decision-maker individually.

SELLSATION CRM Videos

Discover how SELLSATION CRM leads your sales team to more success. Watch our videos and learn more about the features and possibilities.

7 Videos
3 Categories
EN Language

SELLSATION CRM - The Film

119 views1 year agoProduct Film
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SELLSATION CRM - The Film
3:35

SELLSATION CRM - The Film

119 views1 year ago
The SELLSATION AI Email Assistant: Let AI work for you and save several working hours per week
2:26

The SELLSATION AI Email Assistant: Let AI work for you and save several working hours per week

13 views1 year ago
The SELLSATION AI Email Assistant: Let artificial intelligence work for you!
2:06

The SELLSATION AI Email Assistant: Let artificial intelligence work for you!

89 views1 year ago
How to create perfect Email Campaigns in just a few Minutes
2:42

How to create perfect Email Campaigns in just a few Minutes

13 views2 years ago
How to import data into SELLSATION in just a few steps
2:21

How to import data into SELLSATION in just a few steps

52 views2 years ago
How SELLSATION navigates sales teams to more deals
2:30

How SELLSATION navigates sales teams to more deals

45 views1 year ago
Create email campaigns in just a few minutes
2:15

Create email campaigns in just a few minutes

28 views2 years ago
Testimonials

Trusted by Sales Teams Worldwide

See how leading companies are accelerating their revenue growth with Sellsation CRM.

Griffnerhaus GmbH logo

“With SELLSATION, we have real-time visibility and full transparency across our sales processes in Austria, Germany, and the Czech Republic. The status of leads is continuously analyzed within the SELLSATION sales pipelines, and forecasts are available in real time. SELLSATION enables automated workflows in sales and marketing, allowing us to achieve high conversion rates and ensure consistently excellent support for both prospects and customers. SELLSATION has fully met our high expectations.”

Mag. Georg C. Niedersüß
Mag. Georg C. Niedersüß
CEO, Griffnerhaus GmbH
VENTREX Automotive GmbH logo

“VENTREX chose SELLSATION as its CRM software in 2019. SELLSATION has established itself as a very important tool for our sales team; we have mapped all customer and sales project information within it. With automatically generated forecasts, we can project our revenue development over years and respond to potential deviations from plan.”

Patrick Pfeifer
Patrick Pfeifer
Head of Sales, VENTREX Automotive GmbH
PROLICHT logo

“The simultaneous introduction of a new CRM (SELLSATION) and ERP system (ABAS) was a challenging project, which could be successfully implemented thanks to the fast and professional cooperation with the SELLSATION team. We are very satisfied with SELLSATION CRM and would choose it again. SELLSATION is an extremely important tool for our global sales and marketing teams, as well as for sales controlling and management – our everyday work would be unthinkable without it.”

Walter Norz
Walter Norz
CEO & Founder, PROLICHT
FerRobotics Compliant Robot Technology GmbH logo

“With SELLSATION we at FerRobotics were able to create optimal sales guidelines together with sustainable sales and acquisition processes from initial contact to after-sales management.”

DI Dr. Ronald Naderer
DI Dr. Ronald Naderer
CEO, FerRobotics Compliant Robot Technology GmbH
GLORIT Bausysteme GmbH logo

“SELLSATION gives us the flexibility to clearly model and professionally manage our complex sales processes. Customer satisfaction is Glorit's top priority, and SELLSATION supports us in ensuring optimal customer care. The implementation of a versatile CRM system like SELLSATION was a challenging project that we successfully completed together with the SELLSATION team!”

Lukas Sattlegger
Lukas Sattlegger
CEO, GLORIT Bausysteme GmbH
SCHIEBEL Antriebstechnik GmbH logo

“With SELLSATION we are able to optimize and automate our sales processes. All sales activities and pipelines are transparent, sales opportunities are immediately visible in SELLSATION, allowing us to systematically increase conversion rates. With SELLSATION's AI features, we save several hours of working time per week.”

Michael Piller
Michael Piller
Head of Sales & Service, SCHIEBEL Antriebstechnik GmbH
Shenion Capital Advisory GmbH logo

“SELLSATION is the ideal CRM for our consulting firm focused on M&A projects in the hydrogen industry. SELLSATION also offers numerous extraordinarily useful and efficiency-enhancing features – from internal corporate communication to perfect forecasts – and can be adapted to our processes and requirements with just a few clicks.”

Simon Jungreuthmayer
Simon Jungreuthmayer
Managing Partner, Shenion Capital Advisory GmbH
Morgner Construction Management logo

“I've been in this industry for nearly 20 years and have tried it all—and I always ended up resorting back to Excel. We needed something to track our output, predict probabilities, and provide valuable insights. We are a small company and we all wear many hats, so we cannot afford to waste our time chasing things that do not make sense. Finally, we found SELLSATION!”

Vayakone Terry
Vayakone Terry
Director of Corporate Development, Morgner Construction Management
BREITSCHOPF Küchen logo

“With SELLSATION, over 45 BREITSCHOPF employed direct salespeople and independent sales representatives are guided from the initial consultation to the sale closing. Through continuous customer satisfaction measurements, we ensure that our customers are enthusiastic about our products and can immediately initiate improvement measures in the event of any problems.”

Martin Breitschopf
Martin Breitschopf
Member of Management, BREITSCHOPF Küchen
GREEN LEGACY GmbH logo

“SELLSATION has proven to be a reliable partner that offers innovative solutions and first-class support. Thanks to SELLSATION, we can serve our customers even more effectively and efficiently. The automated information delivery before trade fairs and the quick sending of thank-you messages afterwards contribute to improved measurement of trade fair success.”

Rudolf Bauer & Enrique Nacif
Rudolf Bauer & Enrique Nacif
CEO, GREEN LEGACY GmbH
Infinity Media logo

“With SELLSATION we have real-time visibility and full transparency over our sales and marketing processes. The status of leads is continuously analyzed within the SELLSATION pipelines, and forecasts are available in real time. With SELLSATION's AI features, we save several hours of work per week – leaving us significantly more time for active selling and closing open offers and sales projects.”

Peter Stark
Peter Stark
CEO, Infinity Media
GUARDI GmbH logo

“With SELLSATION, we didn't just introduce a CRM system – we initiated a cultural change: away from gut feelings and isolated solutions, towards clear processes, transparency and accountability. SELLSATION ensures that we work in a structured, efficient and consistent manner – and that is precisely what elevates our performance. We managed to establish excellent company and marketing processes within just a few weeks.”

Stefan Wagner
Stefan Wagner
CEO, GUARDI GmbH
EZ AGRAR logo

“EZ AGRAR has relied on SELLSATION CRM since 2017. Our sales staff in field and inside service greatly enjoy working with SELLSATION and can no longer imagine a working life without it. With SELLSATION we were able to perfect our sales and marketing processes and significantly increase our revenues as a result.”

Wolfgang Postl
Wolfgang Postl
CRM Project Manager, EZ AGRAR
SELLSATION CRM - AI Sales & Marketing Automation3 subscribers