BREITSCHOPF Kitchens is a family business founded in 1956. For generations, the years of experience in the kitchen industry has been passed on. This know-how is used in every element of the kitchens produced.
With its finger on the pulse of time, at the highest level, BREITSCHOPF makes kitchens so that they will still deliver what they promise in 20 years.
BREITSCHOPF is one of the two largest family-run kitchen producers in Austria. BREITSCHOPF's main markets are Austria and Germany.
From the year 2000 onwards, there has been a continuous expansion of the sales team and the nationwide expansion of the flagship stores and showrooms. More than 45 sales consultants work in these locations.
BREITSCHOPF Kitchen
Employees: 150
Number of SELLSATION users (field and office sales, marketing team, management): 60
Company headquarters: Dietach (Austria)
BREITSCHOPF has been working with SELLSATION CRM since 2017. The goal was to introduce a very powerful CRM solution, but at the same time with a high level of user-friendliness, which offers high benefits for the sales teams and with which the sales consultants enjoy working without wasting time. Furthermore, SELLSATION is the central platform for the inside sales and marketing team.
To ensure that the highest possible output is achieved from the marketing investments made by BREITSCHOPF and that the resulting leads are processed in the best possible way, intelligent, automated processes were created with SELLSATION.
Leads or potential customers and existing customers are informed by means of automated email campaigns with uplifting content and thus continuously reminded of Breitschopf. For this purpose, BREITSCHOPF uses the SELLSATION email campaign feature, which enables perfect e-mail campaigns to be created with just a few mouse clicks.
The benefit or yield of marketing measures (trade fairs, advertising campaigns, etc.) can be evaluated with pinpoint accuracy.
The SELLSATION pipeline navigates over 45 BREITSCHOPF direct sellers and independent sales representatives through optimal sales and acquisition processesto more deals. Success-critical activities such as offer follow-up are ensured. Customers who are not optimally looked after and unused sales opportunities are immediately visible with a traffic light system.
Customer satisfaction can be measured automatically on an ongoing basis - even during the quotation phase - and immediately passed on to the individual sales staff and sales managers. At BREITSCHOPF, this is done automatically by e-mail questionnaire, but can also be carried out by (definable) employees by telephone survey. The evaluations are created automatically and can be retrieved at the push of a button.
In this way, it can be determined throughout the entire sales process that customers are enthusiastic about the advice and service provided, and immediate action can be taken if a customer feels inadequately looked after. This ensures high closing rates and referrals.
"With SELLSATION, more than 45 BREITSCHOPF employed direct sellers and independent sales representatives are guided from the initial consultation to the conclusion of the sale. Ongoing customer satisfaction measurements ensure that our customers are enthusiastic about our products and enable us to initiate improvement measures immediately in the event of any problems. Contact with leads and customers is intensified through automated e-mail campaigns. We are very satisfied with SELLSATION CRM, the numerous features included and the service."
Martin Breitschopf
Member of the management board