Skip to main content

EZ AGRAR is the largest partner of the private agricultural machinery trade in Austria with around 350 trading partners.

The cooperative is one of the market leaders in agricultural machinery trading in Austria and has exclusive sales partnerships in Austria and surrounding countries for world-leading brands such as FENDT, KUHN, LAMBORGHINI TRACTORS, SAME, FLIEGL, QUICKE or BOBCAT.

The extensive product range not only covers all technical equipment for agriculture and forestry, but also offers modern, high-quality and future-oriented agricultural technology.

As a wholesaler, EZ AGRAR is not limited to just providing goods, but also offering services and customer support. Particular attention is paid to the comprehensive service such as product training and, above all, the fast, reliable supply of spare parts. Through advice and planning in technically demanding areas, EZ AGRAR is able to support sales partners in the best possible way and thus offer them real competitive advantages. The cooperative sees its employees, who are well trained and committed to serving the customers, as the greatest potential.


Cooperative with almost 350 agricultural engineering trading partners

Turnover: € 138 million

Employees: 100

Head office: Linz (Austria)

Exclusive sales partnerships for the world's leading agricultural technology brands such as FENDT, KUHN, LAMBORGHINI TRACTORS, SAME, FLIEGL, QUICKE or BOBCAT

  • SELLSATION is used by EZ AGRAR for company-wide sales management and marketing automation.

  • Key account managers in Austria and surrounding countries are led to more deals in SELLSATION through optimal sales and acquisition processes. To ensure high completion rates, activities critical to success are ensured in SELLSATION. Predefined, configurable discussion guides and appointment logs enable uniform communication and optimal information and knowledge management.

  • With SELLSATION CRM, all offers for all products and brands are created. Price lists can be easily imported and various surcharges, discounts and country-specific taxes can be configured. In SELLSATION, discount limits can be defined depending on the authorization.

  • Several automated workflows created in SELLSATION facilitate the work of the EZ AGRAR sales teams in the field and in the office.

  • The EZ AGRAR customer journey and the associated measures were fully mapped, secured and automated in SELLSATION - from initial contact to after-sales management.

  • SELLSATION ensures perfect interaction between the key account managers in the field, the sales team in the office and the marketing team. With SELLSATION, the acquisition process for new customers as well as the sales process for existing customers is optimized and automated.

  • The marketing team uses SELLSATION to send e-mail campaigns for defined target groups. Depending on whether certain content has been read by the recipient, follow-up actions can be initiated.

  • Customers who are not optimally looked after and unused sales opportunities are immediately visible with a traffic light system. Among other things, the following questions can be answered at any time: Which projects with which status (phase), earnings potential and what chance of completion does an employee have in the pipeline? What are the biggest projects in the sales pipeline? What steps need to be taken to complete it?

  • Key performance indicators (closing quotas, scores, etc.) and benchmark analyzes can be called up at the touch of a button. Forecasts are also created in real time: This means that measures can be taken months in advance of foreseeable deviations from the plan.

„EZ AGRAR has been using SELLSATION CRM since 2017. Our sales staff in the field and in the office are very happy to work with SELLSATION and can no longer imagine working life without SELLSATION.
With SELLSATION we succeeded in perfecting sales and marketing processes. We were also able to significantly increase our sales as a result.
We are enthusiastic about SELLSATION CRM and the features it contains. Despite the numerous included functions and seemingly unlimited adaptation options, the ease of use is unsurpassed.“

Wolfgang Postl

CRM project manager EZ AGRAR