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PROLICHT is a globally successful manufacturer of architectural lights and lighting concepts with headquarters in Tyrol (Austria).

PROLICHT offers its discerning customers custom-made products in high-tech quality, designed and manufactured by the best-trained technicians, engineers and designers.

PROLICHT products are used in buildings and showrooms by Louis Vuitton, Dior, Swarovski, BMW, Jaguar, Bang & Olufsen, Sandro and Rimova, among others.

The infinite configuration options in size and shape make the lights from PROLICHT part of a harmonious whole or points of contrast. Just as the project requires. It is only thanks to the infinite design and configuration options offered by the latest PROLICHT lighting technologies that the desired lighting mood and room atmosphere can be achieved. From the light color to the color temperature to the beam angle. From the diffuser to the reflector, everything can be individually combined with the appropriate lighting elements.

The PROLICHT universe offers endless possibilities to realize ideas. The creative minds in the areas of design, development and planning, together with highly qualified technicians, create a tailor-made product.

The DNA of PROLICHT: A respectful treatment of nature, sustainable products, awareness of social responsibility and camaraderie with employees, partners and customers are lived reality.


Company foundation: 1993 by Ing. Mag. Walter Norz

Employees: 300 people from different countries

Locations: Tyrol/Neu-Götzens (Austria). Subsidiaries in Germany, Italy, Switzerland, Spain, Portugal, the Czech Republic and the United Kingdom (U.K.)

Worldwide Distribution Network: Egypt, Azerbaijan, Australia, Bahrain, Belgium, Botswana, China, Denmark, Germany, Estonia, Finland, France, Greece, Great Britain, India, Indonesia, Ireland, Island, Israel, Italy, Jordan, Canada, Qatar, Croatia, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malta, Macedonia, New Zealand, Netherlands, Norway, Austria, Poland, Portugal, Romania, Russia, Saudi Arabia, Sweden, Switzerland, Singapore, Slovakia, Slovenia, Sri Lanka, Czech Republic, Turkey, Ukraine, Hungary, Venezuela, United Arab Emirates, United States of America, Belarus.

Winner of the Innovation Prize 2022 from the State of Tyrol and the Tyrolean Chamber of Commerce Category: "Technical Innovation - Products and Processes" (

  • SELLSATION is used by PROLICHT for company-wide sales management and marketing automation.
  • Globally active sales representatives are led to more deals in SELLSATION through optimal sales and acquisition processes. To ensure high completion rates, activities critical to success are ensured in SELLSATION.
  • The PROLICHT customer journey and the associated measures are fully mapped and ensured in SELLSATION - the SELLSATION Kanban Board shows all projects in the sales pipelines according to status/phase.
  • Customers who are not optimally looked after and unused sales opportunities are immediately visible with a traffic light system. Among other things, the following questions can be answered at any time: Which projects with which status (phase), earnings potential and what chance of completion does an employee have in the pipeline? What are the biggest projects in the sales pipeline? What steps need to be taken to complete it?
  • Several automated workflows created in SELLSATION make the work of the PROLICHT sales teams in the field and in the office easier.
  • SELLSATION ensures perfect interaction between the sales team in the field and the marketing team.
  • Optimal information and knowledge management, all information about customers and sales projects are displayed in SELLSATION. Easy communication between the different project consultants in the field through transferrable tasks and activities.
  • All offers, orders and invoices are displayed in SELLSATION and are synchronized with the ERP system (Abas ERP).
  • PROLICHT uses the SELLSATION project group feature, which makes it possible to perfectly map tenders with several alternative offers and large projects with several sub-projects and to transfer the correct values ​​to the forecasts and reports.
  • The marketing team uses SELLSATION to continuously send out e-mail campaigns for defined target groups. Depending on whether certain content has been read by the recipient, follow-up actions can be initiated.
  • Key performance indicators (closing quotas, scores, etc.) and benchmark analyzes can be called up at the touch of a button. Forecasts are also created in real time: This means that measures can be taken months in advance of foreseeable deviations from the plan.

„The simultaneous introduction of a new CRM (SELLSATION) and ERP system (ABAS) was a challenging project, which could be successfully implemented thanks to the fast and professional cooperation with the SELLSATION team. We are very satisfied with SELLSATION CRM and would choose it again. SELLSATION is an extremely important tool for our global sales and marketing teams, as well as for sales controlling and management, our everyday work would be unthinkable without it.“

Walter Norz

CEO & Founder