GUARDI is one of Austria’s leading manufacturers of high-quality gates, fences, and balconies made of aluminum.
With over 25 years of industry experience, the company combines high-quality products with appealing design.
GUARDI unites modern design with durable, low-maintenance materials and offers customized solutions for a wide range of outdoor requirements, with up to 20 years of warranty.
From planning to production and installation, GUARDI supports its customers throughout the entire process.
Innovation, reliability, and a partnership-oriented approach shape the company’s philosophy. This results in products that optimally combine functionality, durability, and aesthetics.
GUARDI stands for innovation, automation, and digitalization – both in production and along the customer journey.
GUARDI GmbH
Company Headquarters: Vienna (Austria)
GUARDI is one of Austria’s leading manufacturers of high-quality gates, fences, and balconies made of aluminum Sales partners and direct sales in Austria, Germany, and Switzerland
GUARDI uses SELLSATION CRM company-wide – from field sales to technical planning, order processing in the back office, and production – and in multiple languages.
A particular focus is on supporting field sales staff with the SELLSATION Mobile App: Using their smartphones, the field team can record notes via voice recognition directly during measurement appointments, transmit site photos, and enable immediate follow-up processing in the back office.
In addition to the classic sales process, other workflows are also managed through SELLSATION, including the multi-level service process with various approval stages – resulting in significant efficiency gains.
Management also has all key metrics, such as individual employee closing rates or activity numbers, always in view via the SELLSATION dashboards. SELLSATION takes sales controlling to a whole new level: All sales metrics are transparent, measurable, and can be systematically improved.
Thanks to SELLSATION’s clearly structured and well-documented API, GUARDI’s IT team was able to independently implement interfaces to upstream systems. From project initiation to implementation, interface integration, and training, SELLSATION was fully implemented at GUARDI within just three weeks and deployed throughout the company.
SELLSATION CRM is used by GUARDI for company-wide sales management and marketing automation.
The GUARDI customer journey and related activities are fully mapped, secured, and automated wherever possible in SELLSATION – from the first contact to after-sales management and service.
SELLSATION ensures seamless collaboration between field teams, technical order processing, back-office sales, and the marketing team.
The sales team is guided to more closings through optimized sales and acquisition processes in SELLSATION. Critical activities are monitored to ensure high closing rates.
Using smartphones, the field sales team can record notes via voice recognition during measurement appointments, transmit site photos, and enable immediate follow-up in the back office.
Tasks are automatically assigned to field and back-office teams depending on the status of a sales project, ensuring that best practices are consistently applied.
The multi-level service process with several approval stages is also managed through SELLSATION – resulting in significant efficiency improvements.
The marketing team can trigger email campaigns for defined target groups in SELLSATION and initiate follow-up actions depending on whether recipients have engaged with the content.
Under-served customers and untapped sales opportunities are immediately visible via a traffic-light system. Questions such as the following can be answered at any time: Which projects are in the pipeline, with what status, revenue potential, and closing probability? What are the largest projects in the sales pipeline? Which steps are required to close a deal?
Key performance indicators (closing rates, activity numbers, etc.) and benchmark analyses are available at the push of a button. Forecasts are created in real time, allowing measures to be taken months in advance of anticipated deviations.
The implementation of SELLSATION at GUARDI, including interfaces, was completed within three weeks following the definition of processes and workflows. Since then, SELLSATION has ensured highly professional sales processes that boost both sales success and customer satisfaction.
“Before we introduced SELLSATION CRM, our company processes had grown over the years but were not aligned with one another. This lack of coordination cost us speed and clarity. Everyone worked in their own way – and that slowed us down.
With SELLSATION, we didn’t just implement a CRM system; we initiated a cultural shift: away from gut feeling and isolated solutions, toward clear processes, transparency, and accountability.
SELLSATION ensures that we work in a structured, efficient, and consistent manner – and that is exactly what boosts our performance. No gimmicks, no sugarcoating. SELLSATION brings order, speed, and a way of working that matches the growth ambitions of a company like Guardi.
Within just a few weeks, we succeeded in establishing excellent company and marketing processes. Collaboration between the field and back office teams, technical planning, and the service department was perfected, made significantly more efficient, and largely automated. Every lead and every customer is now optimally taken care of – from the first contact and closing the sale to after-sales service. For example, with the SELLSATION Mobile App, photos and sketches can be uploaded directly on-site by the field team, enabling the back office to immediately calculate quotations.
The input from the SELLSATION team was extremely valuable; the workshops were engaging, practical, and a great source of enjoyment for the entire team. We are enthusiastic about SELLSATION CRM and would definitely choose it again.”
Stefan Wagner
CEO GUARDI GmbH
